PROBLEM
STRATEGY VS. VISUALS
There was a need to bridge the gap between a new strategic foundation and its visual representation. Without a well defined look and feel, the new positioning felt flat and hard to visualize.
DESIGN
The design strategy for the final readout focused on a playful, vibrant, and impossible to ignore voice. The use of the brand's vibrant color palette paired with bold typography, and playful graphics captured the feeling of Mike and Ike's new brand personality and experience. The goal was to instill a lasting impact from page to page without overwhelming the viewer
RESULT
After some iterations and reworks, the presentation succeeded in capturing the eyes of Mike and Ike execs and helped anchor and successfully translate the new positioning strategy. This presentation also set a new standard for producing high-fidelity presentation decks for other Fletcher Knight clients.
