PROBLEM
WEBSITE MOTION DESIGN & OPTIMIZATION
Fletcher Knight's website landing page had grown to become static and dated. The was a need for a new and fresh, visually compelling design system that attracts prospective clients and captures their attention. Not only something that just looks cool but something that tells the brand's story without overloading viewers.
DESIGN
The design strategy for the Fletcher Knight redesign focused on Kinetic Storytelling. By moving away from a less compelling, static layout, the website was treated as a living portfolio. The use of immersive transitions to bridge the gap between Fletcher Knight's deep scientific insights and their vibrant creative output. The goal was to ensure that every pixel in motion served a purpose: either to orient the user within the 'consumer journey' or to provide the visual 'dopamine hits' that keep modern B2B clients engaged longer.
RESULT
The impact of the redesign was immediate and measurable. By modernizing Fletcher Knight’s visual 'body language' through motion, the new look didn't just make the site look better—it made it perform better. The fresh animation strategy transformed the site into a destination, effectively doubling web traffic. This increase in visibility, paired with higher engagement rates, successfully positioned the firm as a forward-thinking brand strategy to prospective clients.
SOCIAL MEDIA GALLERY
A curated collection of high-impact social media assets designed to capture attention in fast-scrolling environments. This series includes brand announcements, call to actions, and advertisements, all utilizing kinetic typography and vivid motion signatures to maximize user engagement and click-through rates.
